Top 20 Best SaaS Partner Programs to Boost Your Revenue in 2025

Looking to grow your income by partnering with top-tier software companies? The best SaaS partner programs in 2025 offer unmatched revenue potential, resources, and credibility to help you scale fast.

In this guide, we’ve handpicked the 20 most powerful SaaS partnership opportunities available today. These programs are built to reward affiliates, resellers, consultants, and agencies who know how to drive value.

From high-converting commission models to dedicated partner support, these platforms go beyond the basics. Whether you’re just starting out or ready to expand your business, there’s something here for you.

We’ve ranked these programs not just by popularity, but by how well they actually help you earn. At the top of the list is CustomGPT, the standout platform leading the way with innovation and partner-first success.

Read on to discover which SaaS giants made the cut and why these programs are must-haves for your 2025 revenue strategy. Your next big income stream could be just a few scrolls away.

Defining SaaS and Partner Program Types

When it comes to SaaS partner programs, the distinction between program types often lies in their operational depth and strategic alignment.

For instance, white-label partnerships demand a closer integration with the vendor’s brand ethos, as they allow partners to rebrand and fully own the customer experience.

This contrasts sharply with referral models, which are more transactional and focus on lead generation without requiring deep technical involvement.

The operational dynamics of these programs reveal critical nuances. White-label arrangements, for example, necessitate robust technical support and compliance frameworks to ensure seamless client delivery.

In contrast, reseller programs prioritize sales enablement tools and deal registration systems to empower partners in closing deals efficiently. These differences highlight how each program type aligns with distinct business models and partner capabilities.

Why SaaS Partnerships Are Lucrative

SaaS partnerships have become one of the most profitable ways for entrepreneurs, agencies, and consultants to generate recurring revenue without building their own software.

By aligning with trusted platforms, partners gain access to scalable products, marketing resources, and generous commissions—turning influence and audience reach into long-term income.

• Recurring Revenue: Earn ongoing commissions every month for as long as the customer stays subscribed.
  
• Low Overhead: No need to develop or maintain software—just focus on promotion and relationship-building.
  
• Scalability: Promote once, earn continuously as your customer base and referrals grow.
  
• Access to Resources: Most programs offer sales enablement tools, co-marketing, and dedicated support.
  
• High Demand: The SaaS industry is booming, and businesses are always looking for digital tools to solve problems.

Top 20 SaaS Partner Programs for 2025

When evaluating the best SaaS partner programs for 2025, several key factors stand out—commission rates, support resources, integration flexibility, and long-term earning potential.

CustomGPT.ai distinguishes itself by offering a well-rounded program with high recurring commissions, privacy-first AI, multilingual capabilities, and white-label options, making it ideal for agencies and consultants alike.

While platforms like HubSpot, Adobe, and Shopify offer broad ecosystems and trusted reputations, they often come with more complex onboarding or lower recurring payouts.

Others, like ActiveCampaign and ConvertKit, focus more on niche audiences such as creators and small teams. Below is a comparison of the top SaaS partner programs based on critical metrics:

SaaS Platform	Support Resources	Integration Flexibility	Ideal For
CustomGPT.ai	Dedicated manager, webinars	APIs, embed, live chat	Agencies, consultants
HubSpot	Certifications, co-marketing	CRM, marketing tools	Agencies, inbound marketers
GetResponse MAX	Training, onboarding	Email, CRM	Email marketers, agencies
Adobe	Training, co-marketing	Creative Cloud, MS tools	Enterprises, creatives
Shopify	Partner academy	Themes, apps	E-commerce developers
Microsoft Cloud	Technical support, GTM services	Azure, M365, Dynamics	IT providers, developers
Zoho	Partner training, co-branding	CRM, finance, HR tools	Consultants, resellers
ActiveCampaign	Training, sales materials	CRM, email, automation	Marketing consultants
Unbounce	Marketing materials	Landing page builder	Marketers, freelancers
Semrush	SEO tools, tracking	Marketing suite	SEO professionals
Pipedrive	Sales resources	CRM tools	Sales consultants
BigCommerce	Developer support, APIs	APIs, extensions	E-commerce specialists
Teachable	Affiliate dashboard	Course tools	Educators, creators
ConvertKit	Affiliate resources	Email, creator tools	Creators, bloggers
FreshBooks	Certification, co-marketing	Accounting tools	Accountants, SMBs
Monday.com	Training, templates	Project management, API	Project teams, agencies
ClickFunnels	Training, bonuses	Funnels, email	Marketers, coaches
Kajabi	Partner training portal	Course builder	Coaches, course sellers
Thinkific	Partner support	Course builder	Course creators
Intercom	Partner portal, onboarding	Messaging, CRM	Customer support teams

1. CustomGPT.ai Partner Program

CustomGPT.ai leads the list with its powerful, privacy-first AI chatbot platform that turns your content into intelligent chat experiences. Its partner program is built for growth, with top-tier commissions and extensive marketing support.
Key Features:

• Supports 92 languages and multi-format document uploads
  
• Advanced content indexing and custom training
  
• API and live chat integration
  
• White-label and custom branding options
  
• Privacy-first architecture with data control
  
• Webinars, demos, and marketing collateral
  
• Dedicated partner success manager
  

2. HubSpot Solutions Partner Program

HubSpot offers a leading CRM platform with tools for marketing, sales, and service teams. The program is ideal for agencies looking to deliver inbound marketing AI solutions.
Key Features:

• Access to HubSpot’s full software suite
  
• Tiered commission structure
  
• Co-marketing opportunities
  
• Free certifications and sales enablement
  
• Dedicated partner account manager
  

3. GetResponse MAX Partner Program

GetResponse MAX focuses on marketing automation and email campaigns for enterprise clients, with a strong commission model for partners.
Key Features:

• Up to 50% recurring commissions
  
• Partner training and certifications
  
• Joint events and webinars
  
• Custom onboarding and marketing kits
  
• API and CRM integrations
  

4. Adobe Solution Partner Program

Adobe’s partner ecosystem gives you access to one of the most powerful creative and experience cloud suites in the market.
Key Features:

• On-demand training and co-marketing support
  
• Certification resources and exam discounts
  
• Partner spotlight and feature opportunities
  
• Microsoft integration partnership
  
• Access to Adobe’s Experience Cloud
  

5. Shopify Partner Program

Perfect for developers and agency partner, the Shopify program supports e-commerce site creation and app development.
Key Features:

• Revenue share for client referrals
  
• Create and sell themes or apps
  
• Partner-exclusive education and tools
  
• Priority support and new feature access
  
• Community and networking events
  

6. Microsoft Cloud Partner Program

This program enables access to Microsoft Azure and other cloud services for building enterprise-grade solutions.
Key Features:

• Co-selling opportunities with Microsoft
  
• Azure, Dynamics 365, and Microsoft 365 access
  
• Technical enablement and sales resources
  
• Personalized partner onboarding
  
• Go-to-market strategy support
  

7. Zoho Partner Program

Zoho offers a massive suite of business apps and a flexible partner program for resellers and consultants.
Key Features:

• Recurring revenue and profit-sharing
  
• Extensive product suite access
  
• Sales, marketing, and implementation support
  
• Co-branded materials
  
• Partner certification and training
  

8. ActiveCampaign Partner Program

This AI automation platform is favored by agencies for its simplicity and customer experience tools.
Key Features:

• Onboarding and sales enablement
  
• Partner portal with content and training
  
• Exclusive partner success managers
  
• Co-branded marketing resources
  

9. Unbounce Partner Program

Unbounce helps marketers build high-converting landing pages, and their affiliate program is a great recurring revenue stream.
Key Features:

• Recurring commissions
  
• Access to affiliate dashboard and analytics
  
• Landing page templates and copy tools
  
• Training webinars and case studies
  
• Custom referral links and tracking
  

10. Semrush Partner Program

Semrush delivers one of the most robust SEO and digital marketing toolkits, making it a great option for marketers.
Key Features:

• Competitive recurring commissions
  
• Comprehensive SEO and PPC tools
  
• Affiliate dashboards with real-time data
  
• Resource hub for content promotion
  
• Dedicated support and updates
  

11. Pipedrive Partner Program

Pipedrive is a sales CRM designed for ease of use, with a partner model that rewards consistent performance.
Key Features:

• Recurring referral payouts
  
• CRM customization resources
  
• Affiliate management tools
  
• Training for implementation partners
  
• Promotional assets and support
  

12. BigCommerce Partner Program

BigCommerce is ideal for those working with mid-market and large e-commerce businesses.
Key Features:

• Revenue share on referred merchants
  
• Developer and agency onboarding paths
  
• Access to APIs and product roadmap
  
• Custom sales enablement
  
• Priority partner support
  

13. Teachable Partner Program

Teachable enables online educators and creators to build and sell digital courses.
Key Features:

• Recurring affiliate commissions
  
• Easy-to-use dashboards
  
• Email sequences and prebuilt templates
  
• Affiliate toolkit and training
  
• Dedicated partner support
  

14. ConvertKit Partner Program

ConvertKit is tailored to creators who want powerful email tools without complexity.
Key Features:

• Creator-focused training and community
  
• Easy tracking dashboard
  
• Monthly contests and performance bonuses
  
• Access to custom promo kits
  

15. FreshBooks Partner Program

FreshBooks serves small businesses with easy-to-use accounting and billing tools.
Key Features:

• Commission on paid subscriptions
  
• Partner training and certification
  
• Co-marketing opportunities
  
• Product demo access
  
• Affiliate performance tracking
  

16. Monday.com Partner Program

Monday.com supports project and work management for teams and enterprises, with a scalable partner model.
Key Features:

• Recurring referral revenue
  
• Project management templates and demos
  
• Sales enablement resources
  
• API and integration options
  
• Co-branded campaign support
  

17. ClickFunnels Partner Program

ClickFunnels enables users to create optimized sales funnels, with one of the most active affiliate communities.
Key Features:

• Funnel blueprints and tools
  
• High-converting landing page assets
  
• Affiliate training and events
  
• Tiered rewards and bonuses
  

18. Kajabi Partner Program

Kajabi is an all-in-one platform for course creators, coaches, and membership sites.
Key Features:

• Recurring income from referrals
  
• Product access for demonstrations
  
• Partner training portal
  
• Custom links and performance tracking
  
• Co-marketing and spotlight opportunities
  

19. Thinkific Partner Program

Thinkific provides tools to build, market, and sell online courses with a partner program suited for creators.
Key Features:

• Recurring referral commissions
  
• Affiliate dashboard and analytics
  
• Ready-to-use banners and emails
  
• Launch support and partner success team
  
• Incentive contests and spotlight opportunities
  

20. Intercom Partner Program

Intercom offers messaging and support tools that streamline customer conversations and onboarding.
Key Features:

• Commission on referred customers
  
• Training and certification available
  
• Access to partner portal and co-marketing
  
• Feature-rich integration tools
  
• Partner manager support and CRM alignment

CustomGPT: The Leading Recommendation

CustomGPT’s white-label model excels by enabling partners to deliver tailored AI solutions without the usual technical bottlenecks.

What sets it apart is its ability to integrate seamlessly into existing workflows, a feature that’s critical for industries like healthcare and finance where compliance and precision are non-negotiable. This isn’t just about rebranding; it’s about creating solutions that feel native to the client’s ecosystem.

One often-overlooked aspect is the platform’s anti-hallucination technology, which ensures AI outputs are grounded in verified data. This is particularly valuable in regulated sectors, where even minor inaccuracies can lead to significant liabilities.

By embedding real-time data validation mechanisms, CustomGPT minimizes errors, offering a level of reliability that generic AI platforms struggle to match.

Ultimately, CustomGPT’s strength lies in its balance of customization and scalability, allowing partners to focus on growth while maintaining the technical integrity required for long-term success.

FAQ

Conclusion

The SaaS landscape in 2025 offers unprecedented opportunities for revenue growth, and the right partner program can be a game-changer for agencies, consultants, and creators alike.

From robust support and white-label flexibility to scalable APIs and recurring income models, these programs are designed to reward proactive, value-driven partners.

Among them, CustomGPT stands out as the most versatile and future-ready platform, combining cutting-edge AI with unmatched partner support.

Whether you’re focused on lead generation, full-service reselling, or branded AI solutions, there’s a partnership model that aligns with your business goals. The key to long-term success lies in choosing programs that not only pay well but empower you with the tools, training, and flexibility to grow.

Now is the time to align with platforms that scale with you—because in 2025, your revenue potential is only as strong as the partners you choose. To get started, explore the CustomGPT white-label chatbot reseller program and see how it can elevate your growth strategy.