I created a straightforward plugin centered around indoor plants, and to my surprise, the response was nothing short of phenomenal. The two-week journey saw the plugin amassing over 163,000 views and nearly 2,000 installs – a kind of growth reminiscent of the early days of the Apple App Store.
I’m now delving deeper into this remarkable trend, eager to explore and share what opportunities and challenges it may offer to creators and innovators alike.
The ChatGPT Plugin Store: A Breeding Ground for Innovation
The ChatGPT Plugin Store serves as an exciting hub for no-code developers, offering a myriad of opportunities to create engaging and interactive plugins.
As of today (June 24th 2023), I can see over 600 plugins in the Plugin Store.
This platform represents the next great traffic frontier for brands and developers alike – with about 200M eager users waiting for be unleashed.
The Indoor Plants Plugin: Filling a Niche Gap
The Indoor Plants plugin was a simple concept created to cater to a relatively small niche – indoor plant enthusiasts. It was designed to provide answers to common questions and offer advice on taking care of indoor plants.
This plugin aimed to enrich conversations with ChatGPT, enhancing user experience by adding domain-specific knowledge about indoor plants.
Building the Plugin: A No-Code Journey
Building the Indoor Plants plugin was a straightforward process thanks to the no-code ChatGPT Plugin Builder. This tool empowers creators to build plugins without the need for extensive coding knowledge.
The process to build the plugin was super simple and involved adding the website to the no-code plugin builders. That’s it. Within a few minutes, the plugin endpoint was ready and available for deployment.
This experience of building the Indoor Plants plugin has not only demonstrated the ease and potential of using the ChatGPT Plugin Builder but also the surprising power and potential reach of catering to niche interests within the ChatGPT Plugin Store.
The Launch and its Astounding Impact: Defying Expectations
The release of the Indoor Plants plugin on the ChatGPT Plugin Store marked the beginning of a surprising journey. With an expectation of attracting only a niche audience, the statistics from the initial two weeks were nothing short of staggering.
The plugin garnered over 163,000 views (estimated), breaking through the anticipated reach. Additionally, nearly 2,000 users found it valuable enough to install it, signifying a strong product-market fit, even within the scope of this small niche. The daily query rate averaged at 50+, indicating consistent usage and engagement.
“I haven’t seen this sort of growth in an app store since Apple launched their app store.
— Alden Do Rosario, CEO @ CustomGPT
What is even more striking is the comparison of this growth to that of the early days of Apple’s App Store. The explosion of interest and user engagement with the plugin parallels the initial rapid growth witnessed in the app world, suggesting that ChatGPT plugins could be on the brink of a similar revolution.
The launch’s astounding impact underscored the potential and power of ChatGPT plugins, a simple yet innovative way to augment the user experience. This surprising success has ignited a curiosity to further explore the plugin store’s potential and identify the factors contributing to this unexpected high growth and user engagement.
Detailed Analysis and Insights: Decoding the Numbers
Views and Installs: A Closer Look
The Indoor Plants plugin on the ChatGPT Plugin Store has attracted an astounding 163,000 views within a span of two weeks. This figure represents the number of times the plugin’s logo was displayed to users. But what truly validated the plugin’s value proposition was the conversion from views to installs. With nearly 2,000 installs, the conversion rate sits impressively at around 1.2%, a notable achievement considering the plugin’s niche market.
Daily Queries: A Measure of Engagement
Perhaps the most meaningful metric in understanding user interaction with the plugin is the daily query count. The Indoor Plants plugin has been receiving an average of 50+ queries per day. This suggests that users are not only installing the plugin, but also actively engaging with it. It highlights the consistent value users are deriving from the plugin, a crucial indicator of its practicality and effectiveness.
Surprising Results and Future Prospects
The magnitude of people who installed the plugin was unexpected, especially given the niche it caters to. The observed user engagement defied initial assumptions, making it clear that even narrow niches can attract significant traction if served with the right solution.
Given that there are potentially 200 million ChatGPT users, this case study’s results become even more intriguing. The insights gained here pave the way for future research and experimentation. Currently, plugins are accessible only to ChatGPT Plus users who pay $20/month, which is a relatively small subset of the total user base. If plugins become available to all users, we could foresee a much larger impact, further solidifying the utility and demand of such plugins.
Overall, the early success of the Indoor Plants plugin indicates a promising future for the ChatGPT Plugin Store, highlighting its potential as a high-impact platform for creators and users alike. The detailed analysis encourages further exploration and development of plugins for broader as well as narrower niches, marking an exciting new phase in the realm of AI-driven conversational interfaces.
The Expansion: Broadening the Horizon
Fueled by the exceptional results of the Indoor Plants plugin, the next logical step is to expand the experiment. To further validate the potential of the ChatGPT Plugin Store, I have developed and submitted eight additional plugins, this time targeting higher-traffic niches.
These plugins span a variety of areas, including health and wellness, Entertainment, and B2B SaaS, to name a few. Each of these plugins has been carefully designed to address specific needs within their respective domains, following the same user-centric approach that drove the success of the initial plugin.
What’s Next: Charting the Course
Looking ahead, the aim is to observe the performance of these new plugins, focusing on user engagement and conversion rates. The objective is to see if the incredible growth trend observed with the Indoor Plants plugin can hold in other, broader niches.
In terms of monetization, there currently aren’t any direct methods in place. However, opportunities may arise in the form of branding or affiliate marketing. As the plugin ecosystem grows, it would not be surprising to see the emergence of an ad network specifically designed for this platform, akin to Google’s AdSense.
Furthermore, I am eager to see what happens once the plugins are made available to the entire ChatGPT user base and not just to ChatGPT Plus users. Considering the substantial user base of 200 million people, the potential for growth and impact is enormous.
As we venture deeper into the world of ChatGPT plugins, the landscape is ripe for exploration and innovation. Keep watching this space for more insights and updates on this exciting journey.
Frequently Asked Questions
1. Q: How did you calculate the number of views for your plugin within the Plugin Store?
**A:** The number of views was estimated based on the number of times the plugin’s logo was loaded. I used a grep command to count the “logo.png” requests in the server logs. While this method may include some non-user loads or spam, it provides a rough estimate of the visibility of the plugin.
2. Q: How did you determine the number of people who installed the plugin?
**A:** Currently, there is no direct way to measure this. However, one way to approximate this is by counting the number of loads to the manifest. This is not a perfect metric, but it provides a general indication of the plugin’s potential usage. Ultimately, ChatGPT will need to provide the full analytics – so these are currently just rough estimates.
3. **Q: Is there any way to collect data from plugin users for future monetization?**
**A:** At present, there’s no mechanism to collect user data for monetization. The only reliable metric is the number of queries your plugin receives when used. For the Indoor Plants plugin, for instance, there are around 50 queries each day. Remember to respect user privacy and adhere to OpenAI’s use case policy.
4. Q: What is the business value of these plugins right now?
**A:** At the moment, there is no direct monetization from the plugins. However, they provide a unique opportunity to understand user behavior, test the market for specific use cases, and build a user base for future monetization opportunities.
5. Q: Can you insert branding or affiliate text into the plugin responses for monetization?
**A:** Yes, it is technically possible to insert branding or affiliate text into the plugin responses. However, you should be careful to maintain a balance so that the commercial aspect does not overshadow the plugin’s main function. Over time, as the ecosystem matures, I would anticipate more sophisticated monetization opportunities may arise (For example: Google had no monetization option when it initially launched)
Conclusion
The journey of the Indoor Plants plugin on the ChatGPT Plugin Store has been nothing short of inspiring, showcasing the immense potential of AI-powered conversational plugins. Its unprecedented growth within a tiny niche has opened up an exciting new frontier for innovators, businesses, and AI enthusiasts.
As the detailed analysis shows, the potential reach and impact of these plugins extend far beyond what we originally anticipated. As we expand our efforts into broader niches and track the success of new plugins, there is no doubt that we are standing on the precipice of a significant shift in the way we interact with AI.
If you, too, are intrigued by the potential of the ChatGPT Plugin Store and want to dip your toes into this exciting ecosystem, I recommend using the no-code ChatGPT Plugin Builder from CustomGPT. It offers a seamless and intuitive way to create and deploy your own plugins, regardless of your coding expertise.
We invite you to join us in this revolution, turning your unique ideas into powerful, impactful ChatGPT plugins. Let’s shape the future of conversational AI together.
