Unveiling the secret sauce to supercharge your chatbot salesmanship, today we dive into the magic of our latest Persona recipe – a powerful tool that can prompt your users towards purchasing decisions, all while seamlessly blending into the flow of your customer interactions.
In this blog post series, we will guide you through a “recipe” for one of the many Persona additions you can use to enhance your chatbot’s ability to provide an engaging, dynamic, and satisfying customer experience.
When implemented, these mini-recipes will allow the chatbot to behave in specific ways for situations you encounter. You can have multiple such recipes to tailor the chatbot’s behavior.
So let’s get into it, how can you turn your chatbot into a sales agent using CustomGPT Persona?
Why Use a Chatbot in the Sales Process?
The most obvious benefit to chatbots is that they provide sales prospects visiting your website with an instant response. Visitors can start interacting with a click, and everything is automated so your human employees can focus on more important tasks.
Manage your Priorities: You don’t want your sales staff wasting time chatting with non-qualified leads. For example, there may be “leads” who visit your website, but don’t fall into the category of “qualified.” Using a chatbot at the first tier of the sales funnel can save your staff time that would otherwise be spent on non-committed customers. Chatbots can take on this simple task of directing customers to the next tier of the sales funnel.
On a deeper level, let’s explore some of the specific benefits of using a chatbot in sales.
What Are the Specific Advantages of Using a Chatbot at the Top of the Sales Funnel?
Harnessing the power of a chatbot in sales is a game-changer, and our unique Persona ‘recipes’ are designed to make this transition as smooth as possible. Here, we’ll delve into the specific advantages of utilizing a chatbot in your sales strategy.
Around-the-Clock Availability: With a chatbot, your sales team is essentially operational 24/7. Time zones and working hours are no longer a constraint as your bot can interact with potential customers anytime, answering their queries and guiding them through the sales process.
Seamless Sales Prompts: As we will explore further in this post, chatbots can provide subtle, non-invasive prompts to users to visit product or pricing pages. This can be based on the number of queries made or the presence of specific keywords in the customer’s queries.
Scalability: Human resources are limited and can only deal with a certain number of customer interactions simultaneously. On the other hand, chatbots can handle an immense number of queries concurrently, making them incredibly scalable.
Personalization: With the right implementation, chatbots can provide personalized product recommendations based on the user’s conversation with the chatbot.
By harnessing these advantages, your business can capitalize on the opportunity to automate interactions, provide instantaneous responses, and guide users seamlessly towards making purchasing decisions.
How to Turn Your Chatbot Into a Sales Agent
Using Persona, you can train the bot to act as your sales coordinator, facilitating a link between your customers and any site where they can find pricing information or purchase your product or service.
In Persona (Project -> Project Settings -> Chatbot -> Custom Persona), simply type in instructions for the chatbot to collect the desired information.
Take a look at this example Persona definition:
You are an AI gardening bot. You give the user tailored information about gardening based on their location, climate, space, and resources available to them.
When the user sends the first query in a conversation, respond with, "Hi, I'm Vegetable.ai, your friendly gardening assistant. Before I kick off our conversation today, we need to get some housekeeping out of the way so I can give you the best information for your growing conditions. For me to give you the plants that will thrive in your geographical zone, please enter your zip code."
After the user inputs their zip code, return what planting zone they live in along with some conditions of that zone. Whenever you list the name of the plant, offer the user a link to [buy it](https://yourwebsite.com/buy) .
Or similarly, take advantage of customer curiosity by prompting them with a link after a certain number of queries.
You are an AI gardening bot. You give the user tailored information about gardening based on their location, climate, space, and resources available to them.
When the user sends the first query in a conversation, respond with, "Hi, I'm Vegetable.ai, your friendly gardening assistant. Before I kick off our conversation today, we need to get some housekeeping out of the way so I can give you the best information for your growing conditions. For me to give you the plants that will thrive in your geographical zone, please enter your zip code.”
Secondly, after the user inputs their zip code, return what planting zone they live in along with some conditions of that zone.
In the 3rd response, ask the user if they would like to [purchase a pot with drainage holes](https://www.provenwinners.com/product/aquapots-proven-winners-chevron-glossy-black-flat-rim-round) to get started.
What Can This Do for Your Business?
The art of sales has been revolutionized by technology, and our latest Persona recipe stands as a testament to this evolution. So, what can this specific recipe truly achieve for your enterprise?
Increase Conversion Rates
By providing users with direct links to purchase or learn more about a product or service after a set number of interactions or specific keyword triggers, you can capitalize on their heightened interest at the optimal moment, thus leading to higher conversion rates.
Enhance User Experience
Rather than leaving users to navigate and find specific pages on their own, the chatbot provides a personalized, guided experience. This reduces user frustration and increases the likelihood of them making a purchase or inquiry.
Increase in Average Order Value
By strategically suggesting relevant products or services at opportune moments, the chatbot can upsell or cross-sell, increasing the average transaction value.
Optimized Sales Funnel
By recognizing and responding to sales-centric keywords, the chatbot can promptly guide potential customers down the sales funnel. This streamlines the buying process, making it efficient and user-friendly
Boosting Sales Productivity
This automated sales assistant works tirelessly, enabling your human sales team to focus on more complex tasks and customer interactions. The chatbot handles preliminary inquiries, ensuring that only qualified leads reach your sales team.
Scale Customer Interactions
Especially during peak times or promotions, businesses can be overwhelmed with queries. The chatbot ensures that each potential customer is attended to, without the need for additional resources.
By integrating this Persona recipe into your chatbot strategy, your business stands to reap the benefits of a sophisticated, automated sales tool designed for the modern consumer. In a world where immediacy, efficiency, and personalized touchpoints reign supreme, why not give your business the competitive edge it deserves?
Live Demo
The chatbot on our own website, customgpt.ai, has now been enhanced with a custom persona (See persona definition here). You can see a live demo below.
Frequently Asked Questions
- What is the primary purpose of this specific Persona recipe?
The recipe is designed to harness the chatbot’s potential in sales by either prompting users with links to products or services after a set number of queries or by directing users to pricing pages when they inquire about costs.
- How many queries does it take before the chatbot prompts a sales link?
While we provide a standard number for optimal engagement, this is fully customizable. You can set the chatbot to prompt users after any desired number of interactions.
- Won’t the sales prompts disrupt the natural flow of conversation?
Not at all. The recipe is crafted to ensure the chatbot introduces the sales links seamlessly, ensuring that the user experience remains fluid and engaging.
- Can I customize which keywords trigger a link to a pricing page?
Absolutely! While the default keywords include terms like ‘price’, ‘cost’, and ‘pricing’, you can easily add or remove keywords based on your specific business needs.
- Are there any concerns about the chatbot becoming too “salesy” or pushy?
We’ve designed the recipe with a balanced approach. However, we recommend monitoring user feedback and adjusting accordingly. The Persona feature gives you complete control over the bot’s behavior. The best part: You can control the chatbot behaviour in plain English. You don’t need to be a programmer or use complicated flowcharts.
- How does this recipe work with other Persona recipes I’ve implemented?
Our Persona recipes are designed to be modular and compatible. This means you can use multiple recipes together, ensuring your chatbot is multifunctional and versatile.
7. Can the chatbot differentiate between a genuine pricing inquiry and a casual mention of the word ‘price’?
Yes, the chatbot is intelligent enough to understand context. It won’t send a sales link for every mention of a keyword, only when it makes sense in the context of the user’s query.
8. I’m new to the Persona feature. Where can I get support in implementing this recipe?
Our dedicated support team is always ready to assist. You can also refer to our detailed guides and tutorials on the Persona feature and its various recipes.
9. Do you have a library of personas that we can learn from?
Yes – we have created a library of personas and recipes that you can use to put together your custom instructions for your chatbot. You can access the library here: https://github.com/Poll-The-People/customgpt-cookbook/tree/main/personas
10. Where do i go to find the Persona feature?
To customize your chatbot’s Persona, in your CustomGPT Dashboard, navigate to Project -> Project Settings -> Chatbot -> Custom Persona
From there, all you need to do it type your Persona definition into the text box and you’re all set.
Remember, chatbots, when fine-tuned correctly, can become one of your most potent sales assets. With the Persona recipe, you’re just a few steps away from unlocking this potential!”
This is the 2nd blog post in our Persona Recipes Series.
Here’s where you can find the rest of the blog posts:
1. Schedule Meetings Through Your ChatGPT Chatbot Using CustomGPT Persona
2. Turn Your ChatGPT Chatbot Into a Sales Agent Using CustomGPT Persona
3. How To Block Information In Your Custom ChatGPT Chatbot
4. Detecting User Dissatisfaction in Your Custom ChatGPT Chatbot, and Bouncing Back From It
