Product marketing is important to ensure the success of a product in a competitive business marketplace. It involves the strategy that can promote your product to attract the target audience, by generating engaging content and boosting the product sales.
In this article, we will see how to use CustomGPT.ai for product marketing by automating question-answer to provide real-time customer interaction. For this purpose, we will develop an advanced efficient chatbot so that whenever customers ask certain questions about the product, this chatbot can provide information automatically.
Let’s explore how CustomGPT.ai can help!
Utilizing CustomGPT.ai Chatbots for Product Marketing: A Step-by-Step Guide
CustomGPT uses your business content to provide accurate and trusted responses to customer questions. With anti-hallucination features, it is the ultimate choice for organizations that need trustworthy responses. With a user-friendly interface, you can build your chatbot within a few minutes. A perfect choice for our use case. Let’s start by defining a goal for this project.
Defining the Goal: Product Q&A
First, define the purpose of how you want a custom chatbot for your product marketing strategy. In our case, we are using the CustomGPT.ai chatbot to provide real-time customer support by providing product details, inquiries, recommendations, and offerings. Specify your chatbot’s purpose, making it focused and effective in helping your customers to know your products.
Preparing the Chatbot’s Knowledge Base
After defining the goals for creating a chatbot for product marketing purposes now prepare the data needed to know your product’s details. Here’s how you get it up to speed:
Your Existing Product Documentation
- Collect all-encompassing data about your product.
- Include details on features, pricing plans, offerings, functionality, FAQs, and insights from blogs.
- Consider it as building a comprehensive manual for your chatbot.
Integrate Product Marketing Materials (Website material):
- Provide your chatbot with a complete overview of your website.
- Use the sitemap to help the chatbot understand your product, offering, and digital landscape.
Sales Collateral
- Develop robust sales collateral for a powerful product marketing strategy.
- Invest in creating materials that enhance lead generation and improve the sales experience.
- Offer interactive product demos to showcase real-life product usage, including videos and screen recordings.
- Utilize brochures, whether digital or print, to communicate product features, use cases, and brief case studies.
- Leverage case studies to educate prospects on how your product or service has helped clients, emphasizing challenges, solutions, results, and customer feedback.
- Equip your chatbot with a sales battle card containing a company overview, critical features, pricing, and insights into competitors’ strengths and weaknesses.
By integrating all this information, your chatbot becomes a well-informed assistant, ready to engage and assist customers effectively.
Feed Data to CustomGPT.ai
After gathering data, feed all this data to CustomGPT.ai. You can upload your product data into customgpt.ai in two ways:
- You can upload all the data in the form of documents to the CustomGPT.ai. It supports 1400+ different file formats making it a versatile tool for multiple data integration processes. You can upload large datasets in various formats to train your Custom chatbot for your product marketing.
- Another method to integrate data into CustomGPT.ai is creating sitemaps. You can create a sitemap of the whole website. In this way, all the information related to your product can be integrated at once into your chatbot.
Uploading documents and creating a sitemap is super easy with CustomGPT.ai, let’s see how you can do it.
- Create your CustomGPT.ai account.
- Login to your account and click on Dashboard
- Click on Create New Project.
- And give your chatbot a name. After this go into your chatbot’s settings and click on Data. The following interface will appear, you can see the Sitemap and Upload documents features.
- For creating a sitemap use the free sitemap tool offered by CustomGPT.ai. Place the link to the website that showcases your product’s detail and place it in the box below. The tool will generate the sitemap within seconds.
- Now place this sitemap into your custom chatbot by clicking on Sitemap. And your chatbot will be created based on the website data.
- Now we will see how you can upload documents into your chatbot database.
- Click on Upload and the following interface will appear. You can upload here your product documentation and your chatbot will be created based on that dataset. You can upload 50 files per batch, with each file up to 100MB.
Customize your Chatbot
Customize your chatbot so that it can perfectly align with your marketing strategy. Define the welcome message and guidelines on how to provide your product’s details to the customers.
To customize your CustomGPT.ai chatbot
- Go into your project settings
- Click on Chatbot
- In the chatbot setting you will see the following interface with User Experience, Conversational Settings, and Customer Persona features.
- You can customize the appearance of your chatbot to match your product or business.
- You can customize the conversational setting to define how the chatbot will interact with customers. For example, creating a welcome message, how the chatbot provides product details and recommendations, how the chatbot will provide citations for the generated responses, and what will be the ending message. You can define all these parameters to control the conversational behavior of your chatbot.
- You can also customize how the chatbot will behave by creating a Customer persona.
Test your chatbot
After training and customizing your chatbot, now it’s time to test it by asking some questions related to your product and checking if it is generating intended responses. For example, if you own a Shopify store that sells mobile phone accessories then I will integrate relevant data to CustomGPT.ai, here is how we will test it.
You can adjust your chatbot setting and training accordingly to make sure that it is working as planned.
Deploy your Chatbot
After successfully creating and training a chatbot on a specific product. The next step is to deploy the CustomGPT.ai chatbot on your website to answer customer queries. Deploying CustomGPT.ai is super easy, for this go into your project settings and click on Sharing. The following interface will be shown up with these features to integrate a chatbot into the website:
You can add a custom chatbot as Live Chat to your website to provide real-time customer interaction. Enable the Live chat features. 
Copy the HTML script provided by CustomGPT.ai and place it into your website where you want your chatbot widget to appear.
Your chatbot will be deployed and ready to provide details and recommendations to the website visitors.
See the Full Blog on How to add CustomGPT chatbot as Live Chat to your website.
Conclusion
To sum it up, with CustomGPT.ai’s advanced features and technology you can create and train effective chatbot solutions to automate the Q/A task. So whenever any customer or visitor asks questions to get update or product information, this chatbot can respond by providing comprehensive information without making up facts. CustomGPT.ai chatbots are context-aware and can provide intelligent and accurate responses. Due to these capabilities, It is a top choice for businesses to use for product marketing by providing exceptional customer experience. In our next blog, we will explore how CustomGPT.ai can serve as a valuable tool for generating marketing content for your product. Want to position your product in the crowded marketplace? Then See you in the next blog!
