AI works best when it’s transparent.
That’s why we’re excited to introduce our latest improvement in the CustomGPT.ai platform: Inline Citations.
Every AI response now includes numbered references, appearing directly within the text, with the source material only one click away.
Inline Citations take the trust and transparency of your AI agents to a whole new level — making it easy for users to see exactly where the information comes from and why they can rely on it.
This feature is now the default setting for all new projects across every CustomGPT.ai plan. For existing projects, you can enable Inline Citations anytime from your project settings.

Introducing Inline Citations — In AI We Trust
Traditional citations were already valuable — they gave users the ability to trace answers back to their original documents, improving accuracy and confidence.
But Inline Citations make that experience even smoother.
Now, instead of listing sources only at the end of a response, your AI agent can embed them inline, within the text, right where they’re relevant.
It’s a small visual change that creates a huge difference in user trust and readability.
Each response feels more verifiable, interactive, and human — while still fully automated and consistent across all responses.
👉 Learn more: RAG Observability With Citations And Sources
Why Are Citations Important for AI Agents?
In today’s AI landscape, trust is everything. Users need to know not just what an AI says — but why it says it.
That’s where citations come in. They transform AI from a “black box” into an explainable, auditable system that users can understand and trust.
Here’s how Inline Citations strengthen that trust:
- Transparency: Each response includes clear, visible links to the original sources.
- Trust: Users can immediately verify where the AI’s answer came from.
- Reliability: Grounded answers help users make better, more confident decisions.
When users can see the connection between source material and AI output, the entire experience becomes more credible and dependable.
How Citations Work in CustomGPT.ai
Inline Citations are powered by the same core principle that defines CustomGPT.ai — RAG (Retrieval-Augmented Generation).
Here’s what happens behind the scenes:
- Everything starts with building the agent and providing it with high quality ground-truth data!
- When the agent generates the answer, it will use parts of the provided context material.
- Used context material will be referenced, providing observability and confidence to users.
This process gives users full observability into how each answer was constructed — showing not just what the agent knows, but where it learned it from.
With Inline Citations, your AI becomes more than smart — it becomes accountable.
The Future of Trustworthy AI
Inline Citations are a simple change with powerful impact. They make every response verifiable, every source traceable, and every interaction more transparent.
For your users, that means better confidence in your AI’s output. For your business, it means stronger trust in your brand.
Inline Citations are now available for all new projects — and just a toggle away for existing ones.
Enable In-line citation today and build AI experiences your users can truly trust.
Want to connect with other CustomGPT.ai users? Join our Slack Community to share insights and best practices.
FAQs
What are citations and sources in AI agents?
Citations and sources in AI agents refer to the references or origins of the information provided by the agent. When an agent like CustomGPT.ai responds to user queries, it includes citations to show where the information was derived from. This practice ensures the response is accurate and trustworthy, providing transparency and accountability for the information presented.
Why are citations important in AI agent responses?
Citations are crucial in agent responses because they ensure the accuracy and reliability of the information provided. By including citations, the agent builds trust with users, as they can see the sources of the data and verify its authenticity. This transparency enhances user confidence and makes the agent a more credible source of information.
How does CustomGPT.ai ensure accurate citations?
CustomGPT.ai employs advanced AI algorithms to extract and reference relevant data from various sources, such as documents, web content, and multimedia. This process ensures that the agent’s responses are based on accurate and trustworthy information. By including clear citations in its responses, CustomGPT.ai helps users trace the origin of the information, reinforcing its reliability.
What types of data sources can CustomGPT.ai use?
CustomGPT.ai supports a wide range of data sources, including website content, helpdesk information, documents like PDFs and Word files, and multimedia such as video transcripts. With support for over 1400 document formats, CustomGPT.ai ensures comprehensive data coverage, allowing it to provide well-rounded and accurate responses sourced from various types of content.
Can CustomGPT.ai handle multiple sources for a single response?
Yes, CustomGPT.ai can aggregate information from multiple sources to provide a comprehensive response. It ensures that each piece of information included in the response is accurately cited, allowing users to trace back to the original sources. This ability to retrieve your data from different sources helps provide more detailed and contextually rich answers.
Can CustomGPT.ai provide citations for custom data sources?
Yes, CustomGPT.ai can include citations for custom data sources that you upload. This includes proprietary documents, internal reports, and other unique content specific to your business. By referencing these custom data sources, CustomGPT.ai ensures that the agent responses are tailored to the specific information and knowledge base of your organization.
What happens when multiple documents are uploaded?
When multiple documents are uploaded to CustomGPT.ai, the agent will show which documents were used in generating a response. Users can see a list of document names in the citations and, if configured to retain documents for viewing, can access these documents directly from the response. This feature is particularly useful for quick research and thorough document review in fields like law and research.
Can CustomGPT.ai understand the user’s context?
CustomGPT.ai is designed to be highly adaptive and context-aware. If a response is generated using information from a specific product page or category, it will show those pages in the citations. This ensures that the information provided is relevant and specific to the user’s current context, enhancing the overall user experience and efficiency.
How does CustomGPT.ai handle content from different parts of a website?
When answering a user’s query, CustomGPT.ai can extract relevant information from various pages or documents across your website. It ranks the sources based on their relevance to the query and provides a comprehensive view of where the information came from. This process helps users understand the context and background of the response, making the information more transparent and trustworthy.
How does CustomGPT.ai prevent misinformation?
CustomGPT.ai employs anti-hallucination technology to ensure that responses are based solely on the ingested data. This approach involves using validated sources and understanding the context to provide accurate citations. Regular updates to the data sources also help maintain the reliability of the information, ensuring users receive the most current and accurate responses.
How does CustomGPT.ai handle outdated sources?
CustomGPT.ai can be configured to flag outdated or obsolete sources for review. This allows businesses to update or remove these sources, ensuring that the agent provides the most current and relevant information. The auto-sync feature ensures that any changes made to your website, such as adding, deleting, or modifying pages, are automatically reflected in the bot’s knowledge base.
How does CustomGPT.ai handle real-time data?
CustomGPT.ai can integrate with dynamic data sources, such as real-time feeds and databases. It ensures that citations and information are current and accurate, even as the source data changes. This capability is particularly useful for industries that rely on up-to-date information, such as financial services or news media.
What options are available for customizing my AI Agent’s response source in CustomGPT?
CustomGPT.ai offers three response source options:
1. Default
2. Your Content
3. Your Content + ChatGPT These options can be selected under “Conversation Settings” in “Citation settings.” This allows you to tailor the responses based on your content preferences.
How does CustomGPT.ai manage citations for API data?
CustomGPT.ai can integrate with APIs to access real-time data and provide accurate citations. This is particularly useful for dynamic data sources, such as financial markets or weather updates, ensuring timely and relevant responses. The integration ensures that users always receive the most current and reliable information available.
How does CustomGPT.ai ensure source data security?
CustomGPT.ai employs enterprise-grade security measures, including data encryption and access controls, to ensure the security and privacy of all source data used for citations. This protects both the data and the users interacting with the agent, ensuring compliance with data protection regulations and maintaining user trust.
How can businesses leverage citation features for content marketing?
Businesses can use CustomGPT.ai’s citation features to create credible and well-researched content for marketing purposes. By providing accurate references, businesses can build trust with their audience and establish authority in their industry. Citations help in demonstrating expertise and reliability, which can enhance brand reputation and engagement with potential customers.
Can the citations enhance team collaboration?
Yes, the Citations/Sources feature enhances collaboration by making it easier for team members to share and discuss the sources of information. With access to the original content, team members can better understand the context, discuss the data more effectively, and approach problem-solving in a more cohesive and informed manner. This leads to improved teamwork and more efficient project outcomes.
How do citations affect user experience?
The Citations/Sources feature positively affects the user experience by enhancing the credibility and reliability of the AI-generated responses. By providing clear references, users can trust the information they receive, which leads to higher satisfaction and confidence in using the AI agent. The visually informative citations also improve the overall engagement and usability of the platform.
Are citations available in all supported languages?
Yes, CustomGPT.ai supports citations in all 93 languages it operates in. This feature ensures that users across different regions and language preferences receive accurate and reliable information. Providing citations in multiple languages enhances the inclusivity and accessibility of the agent, making it a valuable tool for global businesses.
What happens if a source is no longer available?
If a source is no longer available or has been moved, CustomGPT.ai can be configured to check for broken links and update or remove the affected citations. Regular updates to your data sources help prevent this issue, ensuring that the agent continues to provide accurate and reliable information.
How does CustomGPT.ai manage confidential information?
CustomGPT.ai can be configured to handle confidential or sensitive information with appropriate access controls and privacy settings. Citations for such information are managed to ensure compliance with data protection regulations. This ensures that sensitive data is only accessible to authorized users, maintaining confidentiality and trust.
Can CustomGPT.ai provide citations for user-generated content?
Yes, CustomGPT.ai can include citations for user-generated content, such as comments, reviews, or forum posts, provided that this content is part of the ingested data. Proper referencing helps maintain transparency and credibility, ensuring users can verify the information from these sources.
What citation options are available for CustomGPT.ai agents?
It is possible to use in-line citations in the form of numbered references inside the agent’s response, collated references at the end of the response, or both at the same time.
What customization options are available for displaying citations?
CustomGPT offers several options for displaying citations: “User-Initiated,” “Always Show,” and “Always Hide.” “User-Initiated” shows citations only when requested by the user, “Always Show” displays citations automatically with each response, and “Always Hide” disables the display of citations. These options allow you to tailor the citation display according to your specific needs and preferences.
Is it possible to turn off the citation display?
Yes, you have complete control over the citation display settings. You can navigate to Personalize > Citation > Show Citations and adjust the settings to disable the citations if desired.
How do inline citations improve the user experience?
Inline citations significantly enhance the user experience by reducing the time needed to find relevant sources. Users no longer have to scroll to the end of the message to verify information. Instead, they can quickly and efficiently check the sources by looking at the numbered citations placed right next to the relevant sentences.
How can users view the sources of information using inline citations?
Users can view the sources of information by simply hovering over the inline number representing the citation.
How does the new inline citations feature differ from the traditional citation method?
The new inline citations feature differs from the traditional method by integrating citations directly into the text of the agent’s response. Traditionally, citations were listed at the end of the message, requiring users to scroll down to see them. The inline method places numbered citations immediately after the sentences that reference them, making it easier for users to verify sources as they read.
Can users still see a list of all sources at the end of the message?
Yes, users can still see a list of all sources at the end of the message if the bot owner chooses to display them that way. The bot owner has full control over how citations are displayed, allowing for flexibility in presentation.
How do inline citations enhance the credibility of agent responses?
Inline citations enhance the credibility of agent responses by visually connecting each citation with the exact sentence it supports.
How can businesses benefit from the new inline citations feature?
Businesses can benefit from the new inline citations feature by making their agents look more modern and providing a better user experience.
Build trust in every AI response with inline citations.
Give your users confidence with transparent, source-backed answers — powered by CustomGPT.ai’s inline citation system.
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