About Per Bergfors
Per Bergfors, an assistant professor at Copenhagen Business Academy is challenging the status quo of higher education and Artificial Intelligence. Having worked with giants like HP, Xerox, and Canon, Per has mastered the art of tailoring American business strategy to fit in with European business culture. Per’s extensive background has given him a deep understanding of business dynamics which he utilizes to improve his lectures. Mr. Bergfors prides himself on being able to make complicated concepts easy to understand and relevant to his students.
Throughout his time in academics, Per distinguished himself by adopting a forward-thinking approach to education. Recognizing the changing landscape of learning and the evolving needs of students, in recent years Per has explored the use of advanced technologies in his work. His aim is not just to educate but to inspire and prepare his students for the challenges and opportunities of the modern business world. His commitment to innovation and excellence in education set the stage for his exploration of artificial intelligence, particularly generative AI.
Per’s Goals
Per’s first look into the world of AI was driven by curiosity and a commitment to enhancing the educational experience for his students. His background with analytical AI platforms like IBM’s Watson provided him with a strong foundation in data analysis and applications of AI in the job market. This experience sparked interest in the potential of generative AI to transform the current educational system. Per envisioned a learning environment where AI could provide a more dynamic and engaging experience, tailor-made to fit the individuality of each of his students.
The transition from analytical to generative AI represented a shift in Per’s approach to teaching and research. While analytical AI offered structured outputs, generative AI opened up new possibilities for creative and interactive experiences. Per saw an opportunity to foster a more engaging, participatory environment. His exploration of AI in education was driven by a desire to make learning more appealing, as many of his students found traditional methods outdated and uninspiring. Through this innovative approach, Per wanted to cultivate a deeper understanding and appreciation of AI and test its use case in his classroom.
“The goal is to demonstrate and inspire the implementation of General AI, particularly focusing on the custom GPT approach, to improve the learning experience. We aim to show how these technologies can be incorporated into the study curriculum as innovative strategies and effective pedagogical tools. Importantly, the workshops emphasize the flexibility for each professor to tailor and apply their own materials and methods, ensuring relevance and effectiveness for all participants.”
Per Bergfors
Assistant Professor at Copenhagen Business Academy
Per’s Approach
When integrating CustomGPT into his curriculum, Per was guided by two considerations: data security and usability. He valued CustomGPT’s ability to manage local data securely, an essential given the concerns around data privacy and protection in Europe. This focus on security did not come at the expense of convenience and a user-friendly platform. The no-code nature of CustomGPT made it an attractive choice for Per and his colleagues, who do not have extensive programming knowledge. This blend of security and ease of use made CustomGPT an ideal choice for Per’s objectives, allowing him to integrate AI into his teaching without needing to become an expert in coding.
Per’s approach to integrating CustomGPT involved layering Gen AI into specific topics, rather than the entire curriculum. This method provided a more manageable application of AI, enabling Per and his students to explore its benefits and capabilities gradually. By introducing AI in this manner, Per avoided the pitfalls of overwhelming students with new technology. Instead, it provided them with a practical tool that enhanced their learning experience topic by topic. This thoughtful integration strategy ensured that the adoption of AI was seen not as a replacement for traditional learning methods but as a complementary tool that enriched the educational experience.
Per’s Results
The incorporation of CustomGPT into Per’s teaching methodology returned significant improvements in student engagement and comprehension. By pairing generative AI with traditional textbooks, he addressed one of the main challenges in education today: the declining interest in reading among students. This approach made the material more accessible and also more appealing, leading to a significant increase in student participation and enthusiasm for the subject matter.
The positive feedback from the vast majority of students emphasized the effectiveness of this method, with many expressing a desire to see AI integrated into other areas of their education. This overwhelming support highlighted the potential of AI to revolutionize the learning experience making it more aligned with the preferences of the digital generation.
However, the journey also revealed challenges, particularly when addressing the skepticism some students had toward AI. A small but vocal group of students expressed reservations about relying on AI for learning. They highlighted broader concerns about the reliability and trustworthiness of AI technologies. This skepticism enhanced the importance of fostering a deeper understanding of AI among students, not just as users but as critical thinkers who can evaluate the technology’s potential.
Per and his colleague, Just Pedersen, are currently conducting workshops with their fellow professors. The goal is to demonstrate and inspire the implementation of General AI, particularly focusing on the CustomGPT.ai approach, to improve the learning experience. They aim to show how these technologies can be incorporated into the study curriculum as innovative strategies and effective pedagogical tools. Importantly, the workshops emphasize the flexibility for each professor to tailor and apply their materials and methods, ensuring relevance and effectiveness for all participants.
To read other Case Studies like this one, visit https://customgpt.ai/customers/.
