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Explains AI Overviews, ChatGPT, Perplexity, and how citation slots replace old page-one visibility.
Ask ChatGPT about your category. If your name doesn’t come up - and a competitor’s does - that’s an AEO problem.
Informational queries that used to send 10K+ clicks now get answered above the fold and improve brand impression.
AI engines pick 5–8 sources. The pages with the cleanest schema, the most quotable facts, and the most credible signals win the slots.
Most “free audit tools” run a Lighthouse scan and call it a report. Improve My AEO runs an ensemble of 8 specialist agents plus a reviewer and a critic - the same system CustomGPT.ai uses internally to score our own pages. You get an evidence-backed verdict on 11 categories.
C4
Will ChatGPT, Perplexity, Gemini, and Google AI Overviews cite this page in 2026? Scored against the Lumar 4-Pillar GEO framework + Jin Grey’s AEO laws.
C1
Reading level, originality, factual density, internal consistency.
C2
Active voice, no buzzwords, claim accuracy, on-brand language.
C3
Title, meta, canonical, H1, indexability, robots, sitemap.
C5
JSON-LD: FAQPage, Article, Organization, BreadcrumbList, SoftwareApplication. Validated with Google Rich Results.
C6
Topic-matched OG image, correct dimensions, Twitter card tags.
C7
Desktop + mobile Lighthouse. LCP, CLS, INP.
C8
Zyppy 10/44 rule, anchor diversity, click-depth, orphan check.
C9
CTA hierarchy, form friction, trust signals, hero clarity.
C10
Typography consistency, color discipline, layout integrity.
C11
Every claim is supported, current, and free of stale stats.
Drop in any public page. Tell the agent where to send the report. No account, no setup.
An 11-point AEO/SEO/quality audit runs with real specialist agents - content, schema, answer-engine readiness, page speed, conversion, and more.
~10 minutes later: your score, the top fixes that move the needle, and a branded dashboard you can share with your team.
Want to learn the theory? Read our guide to AEO and AI search visibility →
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AEO (Answer Engine Optimization) is the practice of structuring your content so AI-powered answer engines like ChatGPT, Perplexity, and Google AI Overviews cite your pages when users ask questions in your category. Where traditional SEO earns clicks from a ranked list of links, AEO earns citations in a direct AI-generated answer. The mechanics diverge: Google rewards authority signals built over months; ChatGPT rewards a direct answer a language model can extract in one pass. A page leading with a 150-word direct answer, FAQPage JSON-LD schema, and verifiable facts gets cited, even if a page burying its answer in context-setting prose ranks identically in Google. Paste your URL in the form above to see exactly where your pages stand across 11 citation-readiness categories.
Google rewards authority and relevance signals. ChatGPT rewards structured, extractable answers. A page at position one in Google can score zero citations in ChatGPT if it buries the direct response behind three paragraphs of context. AEO work focuses on four changes: a direct answer in the first 150 words, FAQPage JSON-LD schema (Stackmatix research ties this to a 2.5x lift in citation eligibility), credibility signals like named sources and verifiable numbers, and clean internal linking. Some of these changes help your traditional SEO too. The difference is the goal: you are writing for a language model that extracts one quoted passage, not for a reader who scrolls the page.
Unlike Google, ChatGPT retrieves sources and quotes them when they are credible, clearly structured, and directly answer the query. Averi’s 2026 B2B SaaS citation benchmarks found ChatGPT cites vendor pages directly 74.6 percent of the time on product-related queries. The gap between cited and ignored is almost never a volume problem. It is structural: the answer is buried after three paragraphs of context, or there is no schema telling the model what type of content the page is. The Improve My AEO audit checks both. Paste your URL above to see which gap applies to your pages.
Three reasons, in order of frequency: your pages do not directly answer the query in the first 150 words; you are missing structured schema that AI parsers can extract; you have no credible third-party signals pointing to you. ChatGPT draws from a narrow citation pool where Wikipedia alone accounts for 47.9 percent of its top-10 citations across all queries, per Averi’s 2026 B2B SaaS citation benchmarks. The audit identifies which of the three factors is costing you the most and ranks the fixes.
Eleven categories in one pass. AEO and GEO compliance (GEO, or Generative Engine Optimization, is the technical SEO community’s term for the same goal) against the Lumar 4-pillar framework (Lumar is a technical SEO platform; the four pillars are crawlability, renderability, content quality, and structured data). Content quality: reading level, factual density, originality. Formatting consistency. SEO compliance: title, meta, canonical, H1, indexability. Schema validity for FAQPage, Article, Organization, and SoftwareApplication in JSON-LD. Open Graph correctness. Core Web Vitals for desktop and mobile. Internal linking depth (Zyppy benchmark: 10 or more inbound internal links per key page, from Cyrus Shepard’s 23-million link study). Conversion structure. Brand consistency. Claim accuracy. You get a 100-point composite, an 11-category scorecard, and ranked fixes by severity, all in one branded report delivered to your email.
About 10 minutes from submission to inbox. Eight specialist agents run in parallel: content, schema, answer-engine readiness, Core Web Vitals, conversion structure, Open Graph, internal linking, and a final reviewer and critic pass. No login required, no waiting room, no credentials shared. The audit scans the public URL you submit and nothing else. The report lands in the email you entered.
It is free. No credit card, no trial that auto-bills you, no login required. You paste a URL and an email address, nothing else. The audit scans the public URL you submit; it does not access your CMS, login credentials, or any non-public content. You get one branded 100-point AEO and SEO report per URL submitted. If you want to audit multiple pages at once, run the full improvement loop, or build an AI agent trained on your site so your customers get accurate answers at scale, that is what the full CustomGPT.ai platform is for. Alan Moore at TaxWorld uses the CustomGPT.ai platform to handle 2,000 customer queries per day at 98 percent accuracy. The audit shows you what to fix; the platform is what you build once those pages are citation-ready.
Per Averi’s 2026 B2B SaaS citation benchmarks, ChatGPT cites vendor pricing pages 74.6 percent of the time on product queries, making your pricing, integrations, and comparison pages your highest-leverage targets. For each: write a direct 150-word answer in the first section, add FAQPage schema with JSON-LD, include at least one verifiable stat or named customer testimonial, and build 8 to 12 inbound internal links with varied anchor text. Cyrus Shepard’s 23-million internal link study (Zyppy) ties that link depth directly to citation and ranking performance. The Improve My AEO audit checks all four factors and ranks the fixes by severity.
Reddit accounts for 46.7 percent of Perplexity’s top-10 citations compared to just 12.9 percent for ChatGPT, which means Perplexity requires a fundamentally different optimization strategy, per Rankeo’s 2026 B2B SaaS citation benchmarks. Your strategy runs on two tracks: optimize your own pages with direct-answer structure and FAQ schema (same approach as ChatGPT), and build authentic presence in forums and communities where your customers already discuss your category. Manufactured coverage does not hold. If your customers are already talking about your category on Reddit or Quora, those are Perplexity citations you are currently leaving unclaimed.
AI visibility is the share of relevant queries where ChatGPT, Perplexity, Gemini, or Google AI Overviews cite or mention your brand. It differs from traditional rank: a page at position seven can get cited in AI Overviews while a page at position one gets skipped entirely. Three signals drive it: citation rate (your URL appears as a source), mention rate (your brand name appears without a URL), and position-in-answer (cited first versus cited last). The Improve My AEO report scores 11 categories that determine how well your pages perform across all three.
Two-engine optimization. One engine is the Google crawler you already know. The other is the retrieval layer inside ChatGPT, Perplexity, and Google AI Overviews, and they reward different things. Stackmatix research found that pages with FAQ schema markup have 2.5 times the citation eligibility of pages without it, even when both rank similarly in traditional search. Pages winning citations in AI answers share three traits: a direct answer in the first 150 words, verified facts, and clean structured data, and that combination lifts you in both engines at once.
Do the overlap first. The changes that earn ChatGPT citations, including leading with a 150-word direct answer, adding FAQPage schema, and weaving in verifiable facts, also improve your Google click-through rate and dwell time, so the first 20 percent of AEO work pays twice. Building Reddit presence for Perplexity does not help Google rankings, and pure link building does not move your AI citation rate, so those two strategies diverge later. If you have one hour per week, restructure your top three pages to lead with the direct answer and add FAQPage schema.
Yes. Paste their pricing page, their top blog post, or their integration hub into the form above. The same 11-category audit runs and shows you exactly which signals they have that you are missing and why they are getting cited in ChatGPT or Google AI Overviews while you are not. That gap analysis is often more useful than auditing your own pages first: you see where to invest time based on evidence, not guesswork.