Just like many of you, I’ve been entranced by the capabilities of ChatGPT in generating marketing content ranging from compelling blog posts to engaging newsletters.
As someone who doesn’t naturally possess the flair for creativity and often grapples with writer’s block, constructing a single blog post felt like a huge pain. What used to consume 4-5 painstaking hours now only takes about 30 minutes with my new blogging process.
Today, I’m going to show you my new content writing process that concentrates on “brand trust” – rather than “brand voice”.
At a high level, this means that the facts of what is being written is coming from your content – without ChatGPT making things up. The second part is important especially if you are a brand or a regulated industry where making up facts can be costly and painful.
So without further ado, here is the new process:
Step-by-Step Guide to Using A Custom ChatGPT Chatbot For Content Writing
Step 1 : Define Your Trusted Content
Before you go about asking AI to generate content for you, you should first define what your trusted content is. The goal here is for ChatGPT to inherit facts from this content, without making things up. (also called “hallucinations”).
Here are some examples of trusted content for your brand:
- Your website – this is usually the ultimate “source of truth” for your brand.
- Your helpdesk articles.
- Your trusted PDF documents (like product manuals, tech guides, presentations, etc)
- Your Youtube channels, podcasts and other trusted content you have created.
Some ninja tips:
- You can add authoritative sources to your list of trusted sources. For example, Elizabeth Planet, who coaches non-profit organizations, created a custom ChatGPT chatbot by adding 3-4 trusted non-profit sources to her list of PDF documents she had assembled over the years.
- Add a curated list of webpages or documents from Google or your own favorite lists.
Step 2: Build a Custom Chatbot With The Trusted Content
In this step, we will use CustomGPT to add the documents and sitemaps to your custom chatbot. CustomGPT allows you an easy no-code way to build your trusted chatbot, and then makes sure that the generated content is on-brand (using advanced LLMs), without making things up.
Using Document Upload
Using this method, you can simply upload your trusted documents and have the chatbot index them. This process is super simple and requires no technical skills.
Using Sitemaps
Using this method, you can add trusted public information like your website, helpdesk, pages from Google results, other trusted authoritative websites or even your Youtube channel and podcasts.
And thanks to CustomGPT’s multi-source data integration capabilities, you can mix-and-match and add all your business content.
Ninja Tip: To make the chatbot smarter, add in information from trusted authoritative sources. For example, if you are writing about health, you could add pages from Mayo Clinic. Or if you are writing about law, you could add pages from government documents.
Step 3: Generate Content with the Custom Chatbot
And now the fun part : Now that you have your very own custom chatbot with your trusted sources, start prompting the chatbot and writing the content.
The beauty about this is : The custom chatbot is using advanced LLMs to write using your trusted sources, without making things up.
CustomGPT puts a rock-solid boundary around your content to make sure that ChatGPT does not go around the Internet and makes things up that could hurt your brand trust and integrity.
The above is an example where I wrote content for a recent blog post – where the source was from a curated list of web pages. Notice how the content was bound to those sources – something that was important to me as a brand because we did not want ChatGPT to make things up. (PS: Using the “Citations” feature, we were even able to confirm the sources of the generated content)
Step 4: Humanize, Edit And Publish
While the chatbot-generated content is informative and accurate, it may need a human touch. Have a human editor do a final touch to “humanize” the final content.
Review, make necessary edits, and publish your blog post. Congratulations, you’ve created trusted content using CustomGPT!
Why Use A Custom ChatGPT Chatbot For Content Writing?
With a host of AI writing tools like Jasper, copy.ai and others, one might ask: Why do you even need a custom chatbot for content writing – here are some key reasons why:
Brand Trust
When you are a brand, the facts and words that you publish have implications on the trust in your brand.
The problem is: ChatGPT has been trained on information only up to June 2021 and is susceptible to massive hallucinations – aka: making things up.
Having written hundreds of articles with OpenAI and ChatGPT over the last couple of months, my biggest problem is verifying the content being written by LLMs. At times, I found myself rewriting the entire article for truth.
Save Time Copy Writing
This new process dramatically reduces the time needed to craft high-quality content. ChatGPT, bounded by the trusted content, takes care of the heavy lifting, allowing you to produce content in a fraction of the time it would traditionally take.
The best part: You are not spending hours re-writing content and fact-checking it for accuracy. For every response written by CustomGPT, you can see not only the response from ChatGPT, but also the source from which the response was constructed. This source is important for “peace of mind” and brand trust – because you can rest assured that ChatGPT new models were not allowed to make things up.
Expert Authority
By integrating authoritative and up-to-date knowledge into your custom ChatGPT bot, your content stays relevant and expertly informed. This is crucial for maintaining your brand’s credibility and aligning with Google’s E-E-A-T guidelines, enhancing your site’s ranking potential.
While Google has said that AI-generated content is within it’s terms, just re-gurgitating content from information before June 2021 (like with other copywriting tools), it adds no Experience, Expertise, Authority or Trust in generic ChatGPT content (even though it might look fancy to the naked eye).
My original attempts using davinci and ChatGPT-3.5 had exactly this problem. While they looked nice, they were basically old information being re-written in excellent grammar and prose. To be honest, those articles added no real value to anyone.
Frequently Asked Questions
- How is this different from Jasper or Copy.ai?
Tools like Jasper and Copy.ai (and a host of others) seem to concentrate more on “brand voice”, rather than “brand trust”. They use ChatGPT-3.5 that basically uses the general Internet information until June 2021 and then combines it with your prompt to generate content.
While this does return fancy content, possibly in your brand voice, it does raise questions about the “source of truth” related to that content. From where did ChatGPT-3.5 get the knowledge to write that content? (that is a question you should be asking if “brand trust” is important)
Unlike those tools, CustomGPT is operating, alongside advanced LLMs, to stay within the boundary of your trusted sources – whatever those trusted sources might be. And you can clearly see where the responses are coming from.
- But wait, Jasper now has “memory” – how is this different?
To my understanding, Jasper’s new “memory” feature is designed to let you write “brand voice” content using a few of your web pages or content snippets. Unfortunately, if you want a “source of truth” for your brand, you need to ingest ALL your content.
Like: All the pages on your site. And then your documents. And then your Youtube channels, podcasts and other educational material.
With CustomGPT, you can index ALL these sources resulting in a “source of truth” about your brand – not just a few pages to inherit the tone and voice.
- How does CustomGPT ingest Google search results?
CustomGPT uses a process called deep crawling to ingest Google search results. It creates a sitemap from Google search results and crawls each page to learn the content.
- What role does a human play in the process of creating content with CustomGPT?
After CustomGPT generates the content, a human is necessary to edit and humanize the text, ensuring that it’s engaging, relatable, and free from AI-generated errors.
- How does CustomGPT enhance the blogging process?
CustomGPT gives you an easy no-code way to ingest your data, and then gives accurate content based on your trusted data sources. This lets you maintain “brand trust” – rather than just “brand voice”
Content writers familiar with SEO will recognize the “T” in E-E-A-T that is so important for Google these days.
- What types of content can CustomGPT learn from?
CustomGPT can learn from a variety of content types including web pages, news articles, PDFs, and even YouTube videos and podcasts.
- What is the main purpose of using a Custom ChatGPT Chatbot for content writing?
The main purpose is to enhance “brand trust” by ensuring that the content generated by the AI is based on trusted sources and facts, without making things up or “hallucinating”. This helps maintain the integrity and credibility of the brand.
- What is the first step in using a Custom ChatGPT Chatbot for content writing?
The first step is to define your trusted content. This could be your website, helpdesk articles, trusted PDF documents, Youtube channels, podcasts, or other content you have created.
- How can I build a Custom Chatbot with the trusted content?
You can use CustomGPT to add documents and sitemaps to your custom chatbot. This can be done by uploading your trusted documents or adding trusted public information like your website, helpdesk, pages from Google results, other trusted authoritative websites, or even your Youtube channel and podcasts.
- How does the Custom Chatbot generate content?
Once you have your custom chatbot with your trusted sources, you can start prompting the chatbot and writing the content. The custom chatbot uses advanced LLMs to write using your trusted sources, without making things up.
For the technically inclined: Based on your prompt, CustomGPT sends semantically related chunks from your trusted content to Advanced LLMs and includes a proprietary innovation to ensure that the response is within your content boundary.
- What is the final step in the content writing process with a Custom ChatGPT Chatbot?
The final step is to humanize, edit, and publish the content. While the chatbot-generated content is informative and accurate, it may need a human touch. A human editor should do a final touch to “humanize” the final content.
- Why should I use a Custom ChatGPT Chatbot for content writing instead of other AI writing tools?
Using a custom chatbot for content writing ensures brand trust, saves time in copywriting, and establishes expert authority. It also helps in maintaining your brand’s credibility and aligning with Google’s E-E-A-T guidelines.
- What is the problem with ChatGPT’s training data?
ChatGPT has been trained on information only up to June 2021 and is susceptible to making things up, which can be problematic for maintaining brand trust and accuracy of information.
- How does using a Custom ChatGPT Chatbot save time in copywriting?
The process dramatically reduces the time needed to craft high-quality content. ChatGPT, bounded by the trusted content, takes care of the heavy lifting, allowing you to produce content in a fraction of the time it would traditionally take.
- How does using a Custom ChatGPT Chatbot enhance expert authority?
By integrating authoritative and up-to-date knowledge into your custom ChatGPT bot, your content stays relevant and expertly informed. This is crucial for maintaining your brand’s credibility.
- What is the issue with AI-generated content and Google’s E-E-A-T guidelines?
While Google has said that AI-generated content is within its terms, just regurgitating content from information before June 2021 adds no Experience, Expertise, Authority or Trust in generic ChatGPT content. Using a Custom ChatGPT Chatbot helps align with these guidelines by ensuring the content is expertly informed and trustworthy.