If you’ve been around at all this year and have anything to do with content marketing, you already know that ChatGPT can write articles and produce half-decent article outlines for human writers.
You also know that ChatGPT content can be a little repetitive, often stands out as being AI-written, and isn’t even half as interesting as what a good writer can produce. But did you know that there are uses for ChatGPT beyond creating outlines that can help you conquer SEO without an expensive SEO expert?
Creating a CustomGPT bot can actually really help your human writers and content marketers. Let’s find out how, but first, we’ll look at some of the pain points digital and content marketers are experiencing so we know precisely how a tailored GPT bot can work in your favor.
Content marketing and SEO are tough, really tough. Website owners have to understand SEO, get to grips with Google’s algorithm, and balance playing the Google game with producing and publishing content that’s helpful and engaging for readers and stays on track with brand voice.
For content managers and editors who deploy numerous writers and publish reams of content to stay ahead of the digital marketing curve, getting all that content in line and up to par is almost impossible. Older research from Ahrefs revealed that 90% of content receives zero traffic from Google, and there’s nothing to say that’s changed since the study in 2020.
It’s estimated that Google updates its algorithm between 500-600 times per year, although many updates are minor. By the time you get to grips with a significant update, roll out new briefs for content generation, and update pages, there’s a good chance another update that will affect you has been released.
So, content marketers and writers constantly need to stay appraised of Google’s SEO guidelines and keep up to date on industry and product updates to get good quality content out there. Fine-tuning content output is an uphill struggle that many don’t actually master. If 90% of content receives zero traffic, that means it likely didn’t meet Google’s expectations.
The best content works for Google, but it works for the audience, too. It explains, educates, informs, and ultimately sells covertly or overtly. Content marketers must ensure every piece of outbound marketing material is an excellent and accurate ambassador for the brand, product, influencer, or blog. All this depends on the writer’s knowledge, and content creators can’t always keep a full-time committed writer on staff, which means writer turnover.
Many content marketers became excited about ChatGPT’s ability to write content and are using AI to produce most of their content. Others realized ChatGPT and its competitors aren’t ready to match the craft and personality of a seasoned writer but are using or investigating AI to create better human content and conquer SEO. It’s easy to spot content that’s been 100% AI-written, and ChatGPT is prone to inaccuracies that don’t appear to be getting any less frequent.
Despite the advances in AI and years of trying to stay ahead of SEO, content marketing has constraints, and ChatGPT is only on the cusp of assisting. Or is it?
What if ChatGPT technology could be a powerful tool to keep content managers, marketers, and writers updated with Google’s algorithm updates? What if ChatGPT can check copy is optimized? And what if a repository of guides, product features, and past published content could keep writers on track with brand and product accuracy?
CustomGPT allows you to create your own custom GPT bot, populated with your specific and accurate information, and your bot can be trained to check your content and help with SEO. A CustomGPT bot can be the writer’s assistant that Google search, a raft of writer tone guides, and writing briefs can’t quite achieve.
Before we look a little more specifically at how a CustomGPT bot can become a content marketer’s dream intern, let’s delve into an example from Search Engine Journal of training a custom GPT for SEO and marketing that can be applied to CustomGPT and its simple no-code bot creation platform.
SEJ’s writer Kristi Hines covers “How to build a custom GPT” using ChatGPT Plus or Enterprise, which, just like CustomGPT, involves providing a GPT with a set of files and instructions. Hines built a Web Quality Analyst to evaluate websites for Google’s expectation of EEAT: Experience, Expertise, Authoritativeness, and Trustworthiness, by providing her custom GPT with Google’s guidelines. She also created a GPT populated with SEJ’s Ranking Factors ebook. Both are great examples of how a CustomGPT bot can be used as a tool to master SEO and marketing.
Let’s look at the benefits of a CustomGPT bot to bring facets of SEO and marketing together to power content creation and keep writers and brands on track.
As a content manager, the chances are you have multiple sources of SEO guidance in addition to Google’s updates. A custom GPT bot can be populated with all of this and used to answer the writer’s questions or built to check the optimization of content. As long as it’s constantly fed any changes from Google, it’ll be up to speed in seconds instead of an update leaving you behind for weeks.
A CustomGPT bot can be populated with far more than SEO guidelines. It can become a repository of all of your organization guides, product information, content, brand guidelines, and even industry information. Your content creators can ask for and check the information they turn into the voice of your business, making it better and more accurate. The faster your creators can create, the better your content will be.
Populate and customize your CustomGPT bot correctly, and you can replicate SEJ’s example of a bot that checks your content against your expectations and Google’s. Your bot can help you to write and improve content.
You can use CustomGPT to master SEO by collating all the guidelines and knowledge you work to, quickly and easily delivering it to your content creators. This will ultimately provide excellent human-written content with AI’s edge for collating and applying data sets.
Oh, and about those inaccuracies, MIT (Massachusetts Institute of Technology) chose CustomGPT to Create Generative AI for Entrepreneurs because of CustomGPT’s ability to prevent inaccuracies by only being populated with selected organizational content. A second MIT and CustomGPT case study closely examines AI Accuracy through Anti-Hallucination Measures.
If you’d like to try CustomGPT for yourself, try the live demo that’s populated with our repository – we use it all the time for content creation!